Are You an Entrepreneur or
Just an Estate Agent?
Find out if you’re building a business or just selling homes.
Take the scorecard now.
What Makes Me Different ?
Many coaches offer advice. Few provide a framework that transforms great estate agents into thriving business owners. My approach is based on what I call the —
7 Principles To
Building a Business
— that is valued respected and utterly indispensable
Here’s how I help estate agents like you
Be Known for Something
We’ll identify what makes you special —the thing that sets you apart. Then we’ll make it the heartbeat of your business, threading it through everything you do. From marketing to processes, until your name becomes synonymous with that one thing people can’t get anywhere else.
Build Trust
Trust starts with purpose. By defining your Mission, Vision, and Values, we’ll give your business a clear focus and direction. These aren’t just words on paper; they’re the foundation for decisions, actions, and relationships. Share them with clients and staff alike, so everyone can be part of the journey.
Have a Plan
A plan isn’t just a once-a-year exercise. It’s your roadmap, guiding your business every month, week, and day. Together, we’ll create a clear, actionable plan that keeps you focused and moving toward your goals.
Know Your Numbers
If you’re not measuring it, you can’t improve it. We’ll focus on the key metrics that drive your success—revenue, market share, conversion rates—so you always know where you stand.
Review, Refine, Repeat
Growth doesn’t happen overnight. It’s about constant improvement. We’ll regularly review, refine, and optimize every aspect of your business, ensuring you stay ahead of the competition.
Start With the End in Mind
Every action should serve a purpose. By defining your ultimate goals, we’ll work backwards to create strategies that lead directly to the results you want.
Stay Excitingly Consistent
Consistency isn’t boring; it’s your superpower. From your marketing to your client experience, we’ll help you create a business that delivers excellence every single time.
7 Key Principles
“A coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so you can be who you have always known you could be.”
Tom Landry
You’re Probably Wondering
Who Is This
Guy
?
Fair question. Let me introduce myself.
I’m someone who’s been where you are. I’ve spent decades in the estate agency world—running and selling multi-million-pound branches and learning firsthand what it takes to grow a business that doesn’t just survive but thrives.
I know what it’s like to juggle everything—sales, delivery, team management—while trying to figure out how to make the numbers work. I’ve been stuck in the grind, just like you. And I’ve figured out how to break free from it.
These days, I work with estate agents who are already great at selling homes but want to take their businesses to the next level. My job isn’t to teach you how to sell—you’re already brilliant at that.
My job is to help you become the entrepreneur your business needs, with a clear plan, measurable goals, and the systems to support them.
Along the way, I’ve learned one important truth: the most successful estate agents are the ones who step back, focus on the fundamentals, and build businesses that work for them—not the other way around. That’s what I want for you.
So, if you’re ready to shift from overworked estate agent to thriving business owner, I’d love to help you make that happen.
1:1 CoachingReviews
Key
Coaching
Rob is charismatic and knowledgeable, having ran and scaled his own business he speaks with first hand experience and an unrivalled skill set.
Jason
Cannon
Rob is a standout business consultant with hands-on experience in the estate and letting agency sector. Having spoken with him extensively, it's clear that his expertise is built on real-world success managing multiple multi-million-pound branches, navigating acquisitions, and even successfully selling his own business. His depth of knowledge and practical insights truly set him apart from the rest.
Leon
Gorman
We can’t recommend Rob Graves and Key Coaching enough! In just a few weeks, we’ve already seen a massive improvement in our property auction department, and that’s hugely thanks to Rob’s guidance and support. What makes Rob different is that he genuinely cares. He’s not just in it for the profits—he actually wants to help people succeed. He’s given us clear, practical advice that’s made a real difference, but more than that, he’s been there every step of the way, offering support, recommendations and encouragement when we’ve needed it most. The impact he’s had on our business is huge and bonus - we’ve gained a friend! If you’re looking for someone who knows their stuff, gives honest, no-nonsense advice, and actually cares about your success, Rob is the person you need. We’re so glad we found Key Coaching, and we can’t wait to see what the future brings! Thank you, Rob – you’ve been a game-changer for us.
TashaÂ
Tabannor-Robinson
Â
The insights provided were invaluable. We've made key changes to our processes and procedures, leading to significant improvements.
Sarah
Douglas
Managing Director, Marchand Petit
Rob at Key Coaching has an impeccable manner, he is highly professional and we would not hesitate to go back to him for further consultation
Polly
Lopez Clarkson
Founder, Moovafy
So, What’s in It for You ?
Work with me, and you’ll
Stop dragging your business forward and start letting it push you ahead.
Increase your profits and finally see the results your hard work deserves.
Build a clear, actionable plan that gives you focus and control.
Create a business that stands out, earns trust, and attracts the clients you want.
Free up your time to work on your business, not just in it.
Gain clarity, confidence, and a roadmap to becoming utterly indispensable.
This isn’t about working harder. It’s about working smarter, building stronger, and achieving more.
Are you ready to transform your estate agency into a thriving, profitable business?
Let’s make it happen
Why Now ?
Every day you wait is a day you stay stuck.
The market isn’t slowing down, and neither is the competition. If you’re not actively working to improve your business, you’re falling behind.
Right now, you might feel like things are "okay." But let me ask you:
- Are you seeing the profits you deserve for the hours you’re putting in?
- Do you have a clear plan for the next 12 months, or are you just hoping for the best?
- Is your business working for you, or are you working for it?
The truth is, the best time to build a thriving, profitable business was yesterday. The second-best time is today.
Don’t let another year slip by feeling overworked and underpaid. Let’s start turning things around now.
Your future business—the one that’s respected, valued, and utterly indispensable—is waiting.Â
You just have to take the first step
At KeyCoaching we are committed to supporting the United Nations' Sustainable Development Goals (SDGs). These 17 global objectives aim to address pressing challenges like poverty, inequality, and climate change.
Our Commitment
We focus on integrating the SDGs into our business practices, particularly:
- Goal 11: Sustainable Cities and Communities
Enhancing community resilience through our services. - Goal 8: Decent Work and Economic Growth
Promoting inclusive economic growth and fair employment. - Goal 13: Climate Action
Reducing our environmental footprint and advocating for eco-friendly practices.
Join Us
We encourage like-minded businesses to adopt the SDGs, which can lead to:
- Enhanced Reputation
Building trust with customers through a commitment to sustainability. - Innovation Opportunities
Inspiring new solutions that meet societal needs. - Attracting Talent and Investment
Appealing to motivated employees and investors.
Resources
To get started, explore these materials:
- SDGs Explained for Business
A guide on aligning with the SDGs. - Communications Materials
Official SDG logos and guidelines. - Business and the SDGs
Insights on opportunities and responsibilities.
Visual Resource For a concise overview of the SDGs, consider this video: Do you know all 17 SDGs?
By embracing the SDGs, we can collectively contribute to a sustainable and equitable future.
