The Truth About Social Media (That Most Agents Don’t Want to Hear)

This week I’m joined by the one and only Christopher Watkin — a man who needs no introduction in the world of estate agency content and social media strategy.

Chris doesn’t just talk about marketing — he lives it. And in this episode, he shares openly and honestly what it really takes to get results on social.

💡 Spoiler: It’s not a clever filter, trending audio, or a flashy logo.
It’s patience. It’s consistency. And it’s doing the right things, long before they start working.

Chris breaks down:

•  What most agents are doing wrong on social (and why it’s costing them leads)
•  The difference between vanity contentand value content
•  How to stop chasing likes and start building long-term trust
•  The brutal truth: everyone wants results, but few are willing to do the work

There are real insights here — not just theory, but proven strategies from someone who’s helped hundreds of agents grow their audience, credibility, and client base.

🎧 Listen now → [Insert Link]
But ask yourself first… are you prepared to actually do it?

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