Marketing That Actually Works: Kirsty Franks on Cutting the Crap in Estate Agency

Kirsty Franks doesn’t just “do marketing.” She dissects it. Rebuilds it. And then plugs it directly into the bloodstream of an estate agency so it actually drives revenue, not just noise. As Founder and CEO of Frank Marketing, she’s spent years helping estate agents and property professionals grow market share, sharpen their message, and turn half-baked ideas into campaigns that actually land. Strategy first. Creativity second. Results always. In this episode we get properly under the bonnet of estate agency marketing. What works. What doesn’t. What agents think matters but really doesn’t. And what they ignore at their peril. Kirsty brings straight-talking insight, loads of experience, and more common sense than most “gurus” put together. I probably am a bit biased — she’s annoyingly brilliant — but listen anyway. You’ll come away with a bucketful of ideas and a much clearer view of what great marketing should look like in our industry.