200 Agents, One Postcode: Why Sellers Keep Choosing the Wrong Estate Agent

This episode is a proper behind-the-scenes look at how sellers choose estate agents — and why so many get it wrong.

I’m joined by Colby Short, co-founder and CEO of GetAgent, the UK’s leading estate agent comparison platform. Over the last 11 years, GetAgent has analysed millions of data points, worked with over 7,500 agents, and helped more than 1.2 million homeowners try to answer one deceptively simple question:

Who is actually best to sell my home?

We dig into the original insight that sparked GetAgent — a single London postcode where 800 sellers chose 200 different agents, half of whom had never sold a property there — and why that chaos still exists today.

Colby explains:

•  Why most vendors confuse familiarity with performance
•  The three metrics that really matter when choosing an agent
•  Why speed to lead wins more instructions than fee discounting
•  The uncomfortable truth about completion rates and unsold stock
•  How GetAgent survives on a pay-on-completion model while many prop-tech firms collapsed
•  Why data without human judgement still isn’t enough

This is an honest, commercially grounded conversation about data, cash flow, fees, lead quality, and the brutal reality of running a business where you only get paid if everyone else performs.

If you’re an estate agent who believes you’re good — but wonders why the market doesn’t always reward that — this episode will make you think very differently about how sellers see you, long before you ever sit on their sofa.