Your CRM Is Costing You Instructions (And AI Is About to Expose It)

Most estate agents think they have a CRM problem.
What they really have is a data, discipline, and decision-making problem.

In this episode, I’m joined by Mark Hinkins, Commercial Director at Rex, to tear into one of the most uncomfortable truths in estate agency:
almost no one is using their CRM properly—and AI is about to make that painfully obvious.

We talk about why most agents under-use powerful systems, why moving CRMs is less about software and more about strategy, and how your database is quietly becoming your most valuable asset. Mark shares what he’s seeing on the front line of PropTech, how AI is changing prospecting, pipelines, and productivity, and why agents who “wait and see” will already be too late.

This isn’t a tech demo.
It’s a reality check.

If you’re an agency owner who wants to win more instructions, scale without piling on headcount, and actually work smarter (not just talk about it), this conversation will challenge how you think about CRMs, data, and the future of your business.

AI isn’t replacing estate agents.
But it is replacing the ones who don’t adapt.