From Redundancy to £300k+ Profit, The Unfiltered Truth About Building a Modern Estate Agency

This is not a glossy highlight reel.
It’s a proper, boots-on-the-ground conversation with Tony Ruby, one of the most consistently high-performing agents in the UK and one of eXp’s global standouts.

Tony didn’t start with a grand plan, a war chest, or a safety net. He started after redundancy, with responsibility on his shoulders, a fear of failing, and a decision that he was done building someone else’s business.

In this episode, Tony walks through the real journey, the good, the brutal, and the bits most people leave out:

• How being made redundant became the turning point, not the end
  • Why most agents misunderstand fees, profit, and what “busy” really means
  • What it actually feels like to go self-employed with no guarantees
  • Building a personal brand before it became fashionable, and why that mattered
  • Why higher fees didn’t lose him clients, but didgive him his life back
  • The mistakes, the burnout warning signs, and the decisions he’d change
  • What eXp got right, and what people still get wrong about it
  • Why success looks different for different agents, and that’s the point

This is a conversation about independence, responsibility, values, and building a business that works for you, not one that slowly eats you alive.

If you’re an estate agent who’s ever thought:
“I could do this better on my own”
or
“There must be a smarter way than this”

You’ll see yourself all over this episode.

No hype. No scripts. Just experience, perspective, and straight talking from someone who’s actually done it.

🎧 Guest: Tony Ruby
Helping and mentoring agents on their journey
eXp UK No.1 volume agent | No.2 worldwide
Quadruple ICON | 5x Capping Agent
eXp Agent of the Year 2022

📲 Connect with Tony
Instagram: @tony_ruby_estate_agent
Email: tony.ruby@exp.uk.com
YouTube: Tony Ruby
Mobile: 07900 010 507

This one’s for agents who want ownership, not just another target.