“Your Social Media Is Your CV. And Right Now, It’s Empty.” – Ben Madden on Why Estate Agents Are Invisible (And Don’t Even Know It)

For years, estate agents have shouted about sales agreed, new instructions and record prices.

Ben Madden says that’s the problem.

In this episode, I sit down with the founder of Digital Sparks, Fine & Country operator, and serial business builder to unpack a simple truth:

Attention is the currency of modern business.
And most agents are broke.

Ben shares the unfiltered story of building and exiting Thorgills, surviving the 2008 crash, navigating Brexit, scaling to 30%+ market share in West London, and why resilience beats perfect timing every time

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We dive into:

•  Why valuations are the only number that really matters
•  The KPI trap that overwhelms teams
•  Why most agents sound identical
•  The power of “old school” prospecting done properly
•  How lockdown Disney songs accidentally exploded brand awareness
•  Why showing the messy stuff builds more trust than shouting about wins
•  And why your roast potatoes might win you more instructions than your awards

Ben doesn’t believe in buzzwords. He believes in stories. Real ones. The fall-through. The mistake. The lesson. The bit that actually proves your value.

If AI is levelling the playing field, personal brand is how you rise above it.

This one’s about visibility, consistency, and having the courage to put your face to your business before someone else does.

Because in a world where everyone claims to be “honest and trustworthy,” the only thing left is being unmistakably you.

Enjoy.