From Actor to Architect of Recurring Revenue: Why Lettings Beats Sales Every Time
Most estate agents chase deals.
Kristjan Byfield built a business.
In this episode, Kristjan, Co-Founder of The Depositary and Base Property Specialists, breaks down what really drives long-term success in estate agency, and why most agents are focused on the wrong things.
Starting out as a professionally trained actor, Kristjanā€™s journey into property was anything but planned. But what followed was a relentless focus on customer experience, recurring revenue, and building a business model that actually works without constant pressure.
We get into:
- Why lettings and property management are massively undervalued
- The real difference between income and enterprise value
- How recurring revenue changes everything
- Why most agents look the same, and how to stand out
- Building a PropTech platform without investment
- The danger of growth before product
- And how solving your own problems can lead to entirely new businesses
Thereā€™s a lot of honesty in this one. No hype, no shortcuts, just a clear look at what actually works.
If youā€™re serious about building something sustainable, not just staying busy, this oneā€™s worth your time.
