Why Most Estate Agents Are Playing the Wrong Game (And Don’t Even Know It)

In this episode, I sit down with Rob Brady, and this one goes well beyond the usual agency playbook.

We get into what’s really changing in estate agency right now, and why so many agents are busy, but not actually moving forward.

Rob shares his journey from corporate banking into estate agency, scaling a business, and then stepping into coaching and tech with Iceberg Digital and Estate Agency X. Along the way, we unpack some uncomfortable truths about how most agencies operate.

We talk about:

•  Why most agencies look and sound the same, and end up competing on fee
•  The difference between the data you think you have and the data that actually matters
•  Why “panic posting” isn’t a strategy
•  What brand really is, beyond logos and colours
•  The long game of marketing, and why most give up too early

There’s also a more personal side to this conversation. Rob opens up about mental health, loss, and how that’s shaped the way he shows up in business and life.

If you want to connect with Rob or explore what he’s doing with Estate Agency X and Iceberg Digital, you can find him here:
👉  linktr.ee

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