What If You Could Just Talk to Your CRM?

When Ric Dawson, CEO of Alto, last joined me on the podcast, Alto Intelligence had only just launched.

Five months later, AI has moved forward at a staggering pace, and so has Alto. But perhaps the most significant change isn’t simply what AI can do. It’s how we will interact with our CRM in the future.

CRM providers have spent years building powerful tools that many estate agents barely use. Not because the tools aren’t valuable, but because the systems are complicated, people work in different ways and, let’s be honest, most agents would rather get on with selling houses than learn another workflow.

AI could change that completely.

In this episode, Ric explains how Alto Intelligence 2.0 could replace endless screens, menus and clicks with a simple natural-language interface. Instead of learning how the CRM works, agents will be able to tell it what outcome they want, by typing or speaking, and let the system work out the most effective process.

We explore Alto’s new AI “skills”, intelligent property matching, automated sales progression and property management, and the ability for agents to build their own workflows simply by describing what they want to achieve.

We also discuss what this means for customer experience, data security, the broker model and the future role of people within estate agency.

The CRM has always had the tools. AI might finally enable agents to use them properly.