From Chasing Instructions to Becoming the Agent Sellers Want

What does it take to build an estate agency that sellers actively seek out?

In this episode, I’m joined by Lisa Curran, owner of Currans Unique, a family estate agency that has served Chester and the North West for more than 36 years.

Lisa explains how Currans evolved from a traditional lettings business into an aspirational three-branch brand, known for distinctive homes, exceptional marketing and a very different approach to selling property.

We discuss:

• How Currans moved from pushing for business to having sellers come to them
• Why they can invest up to £3,000 marketing a single home before earning a penny
• The difference between having company values and actually living by them
• Why premium fees allow an agent to deliver a genuinely premium service
• Creating bespoke campaigns rather than simply taking photographs and uploading them to Rightmove
• Building a team that stays, grows and enjoys working together
• The realities of running a family business
• Growing through new branches and lettings acquisitions
• Why authenticity, creativity and human connection will matter even more as AI develops

This is an honest conversation about playing the long game, protecting your standards and building an estate agency people genuinely want to instruct.