Why Should Anyone Choose Your Estate Agency? With Gareth Melly

If sellers think every estate agent does the same thing, why wouldn’t they choose the cheapest?

Before you spend another pound on advertising, you need a convincing answer.

In this episode of The Utterly Indispensable Podcast for Estate Agents, I’m joined by advertising specialist Gareth Melly to explore what makes an agency stand out, why that matters and how to turn that difference into business.

Gareth brings experience working with brands including Dyson, Rolex and Pepsi. Now, he’s applying that advertising background to estate agency through his business, David to Goliath.

We discuss:

• Why effective advertising starts with your values, positioning and offer.
• Why posting more isn’t enough, and why giving up too quickly doesn’t help either.
• How independent agencies can use their ability to move quickly to compete with the corporates.
• How Gareth uses AI to respond to and qualify enquiries while the prospect still has their phone in their hand.
• Whether AI will help agents deliver a better service or simply fuel another race to the bottom.

We also challenge the assumption that customers will always prefer a human. If you can’t get an agent to call you back, would you really care who, or what, finally responds?

A practical conversation about giving people a reason to choose your agency, then making sure your marketing and service deliver on it.