Your Customers Have Seen the Headlines. Why Should They Listen to You? | Rowan Waller

House prices have risen. Interest rates have held. You’ve posted the update. But have you given anyone a reason to choose you as their estate agent?

In this episode of The Utterly Indispensable Podcast for Estate Agents, I’m joined by former agency owner, writer and storyteller Rowan Waller to explore the difference between sharing information and demonstrating expertise.

Rowan explains why the real value is in helping people understand what the headlines mean for them, bringing your own opinions to your content and telling stories that make your knowledge relevant and memorable.

But this conversation goes beyond marketing. Rowan speaks openly about the grind of agency ownership, the pressure of getting through another month and the moment he realised that being at his daughter’s school play wasn’t the same as being present.

We discuss:

• Why reporting property news does little to set your agency apart.
  • How to turn market statistics into something your customers care about.
  • The role of personality, opinions and storytelling in building trust.
  • What networking gave Rowan’s business, and what happened when he stopped.
  • Whether the business you’re building is delivering the life you wanted.

An honest conversation about finding your voice, showing your value and remembering why you started in the first place.